The film The Good, The Bad and The Ugly is typical of its western genre by  iconography, narrative, representation and ideologies.

Iconography
Firstly TGTBTU contains key iconography which connotes the western genre. Examples of this can be shown in the mise en scene, as the setting is within an uninhabited desert and graveyard, which is used as a conventional setting in western genre films. Also the use of guns during a showdown, plus referring back to the mise en scene the costumes also show a key concept of ideology within western genre films, from the ponchos, cowboy boots, belts, stetson etc...

Narattive
A theory that could be applied to TGTBTU is Propp's narrative theory, which could also be applied to many other western genre films. An example of this within in the film is application of the stereotypical characters, with a good guy and a bad guy, and the good guy always winning, for example he wins the showdown.

The James Bond franchise is a clear example of the film objectifying females and forcing the audience to view females via the male gaze. the scene within "Die Another Day" when James Bond meets the character Jinx demonstrates my previous statement by the following technical conventions:

- Camera Shots and vignette - When Jinx fist emerges from the water, she is seen through James Bond's binoculars, therefore putting the viewers, male or female in the view of a mans, hence the vignette, and a mid shot. This enables us to see her face as well as her body and her body movements, however it also restricts  the the audience completely in being able to see anything else other than Jinx, this therefore makes the audience focus on Jinx and her body, objectifying her through the        

- Slow motion - This postproduction technique allows the viewers to gain more time for visual pleasure. This is because it exaggerates her over the top movement, of her throwing her arms up in the air, this enhances the movement of the chest region, which therefore objectifies her, and by giving the male viewers and James Bond himself the pleasure in admiring this, which is also enhanced by her bikini, as this also shows her body, and curves, as well as her enhanced hip movements when walking.
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Stereotypes

Mr and Mrs Smith Trailer
In this trailer, Angelina Jolie, who plays Jane Smith, goes against the stereotypical view of a woman. This is because she is seen as being equally as powerful as her husband, Prad Pitt, who plays John Smith.

Mr and Mrs Smith is about a married couple, who feel the spark and mystery in their relationship is lost, but they soon discover they are both enemy assassins and the target is eachother.

Jane is seen at first as being a stereotypical housewife her class is seen as middle calls, with a grand house, she's white American in her 30s and her sexuality is heterosexual.

Firstly at the begging of the films, Jane Smith is seen as being an ordinary housewife, she cooks, cleans, makes dinner for her huspand everyday, etc... However we are then revealed that Jane Smith is an assassin. Through this we then see her as being a powerful woman, however it is arguable that her power is taken away from her through her being sexually objectified, however you could also say that she gains her power through being sexualised, as a sexualised woman can be seen as being intimidating to alot of men.

When Jane returns home she wears long skirts and shirts and cardigans, a stereotypical outfit of a female housewife. When being seen as an assassin Jane is seen wearing all black, and in one scene when she visits a man in a hotel who she then kills, she is wearing a short black leather dress with a whip, during this scene she's seen as having full control over the man, because she is sexualised he follows all her instructions etc... Which then leads to her killing him, going against the stereotypical role of a housewife.

As the filmsm goes on Jane is seen as an equal to her husband, this is shown through a fighting scene when it appears John is winning and he says "come on sweetheart come to daddy" and then Jane gets up and punches John and says "who's the daddy now". This goes against the traditional stereotype of a woman being weaker than a man, who would usually be seen as a masculine alpha male,nhowever Jane goes against this by winning a fight against her husband.

My Favourite Tv Programme

90210

My favourite TV programme is 90210. 90210 is about of young group of adults, and the drama and challenges they face in their everyday life in Beverly Hills.

It has been on screen for five years, meaning that many of the viewers have grown up watching it, being the same age as many of the members of cast, this helps gain a gratification from 90210 through personal identity. This is because it finds models of behaviour, as many members of the audience think the characters in 90210 are aspirational, this may be through the way they act and behave, but also the way they dress, look etc...

Another gratification is information, as the audience may watch 90210 to seek advice on practical matters or opinion and decision choices. This also links in with it being on television for five years, as it goes through the same stages of life as it's audience, for example problems at school occurred in the first few series, following up through to college, these problems then related to the audiences’ everyday life, and problems they also face, and the audience sees how they overcome and face their problems, influencing how they also face their problems.

Integration and Social interaction is also another major gratification gained when viewing 90210. This is because the audience is able to identify with others and gain a sense of belonging, as through understanding the cast member’s problems, and being able to relate to them, the audience feels part of show, and like they really know the characters as people. This can also lead to having a substitute for real-life companionship, as the audience may become so involved in the problems of the cast of 90210, that they are more indulged in them, than their own problems or their friends, and think of the show as being real.

Niche and Mainstream audiences

A niche audience is a targeted group of people that are specific to a media text, it usually consists of a small amount of people. Niche media texts may be shown on less popular television channels and may cost extra, and not during peak times, and is of a non-popular specific interest to a small group of people. Niche audiences must be passive. e.g. wheeler dealers, storage hunters, MUTV, countryfile, peaky blinders etc...

 A mainstream audience is a wider range targeted group of people, which appeals to a larger amount of people. It is shown on the main channels, and during peak times, it consists of programmes which provide a wide range of interest for all audiences, and there is more gratifications appealing to the audience. Mainstream audiences are also developed through an ensemble cast, an example of this is LOST. e.g. x-factor, big brother, eastenders etc...