Thursday 28 November 2013

Establish if our studied film texts representation of gender is complex or stereotypical. 

How are males represented in Sin City? 

The male characters within Sin City are all violent and dominant. The characters within sin city all essentially convey to fit into both film noir and comic book genre, creating the perfect hybrid. 

The characters can be both categorised into both film noir and comic book. Senator Roark, Cardinal Roark, Jackie Boy and the Yellow Bastard fit in to these genres through different traits in how they are represented. Through the comic book genre they are seen as the villains and arch-nemesis's to the protagonists. Through film noir they a represented at white middle age men, except the yellow bastard, who are all in positions of authority and power, however they abuse this power, as well as Yellow Bastard who has technically inherited his power, this also represents the element of corruption in 50s, with the example of Jackie Boy, who is a corrupt cop. 

  

Tuesday 5 November 2013

Some Secondary Research - Bibliography

"It is like a beam from a lighthouse, only instead of light travelling outwards, appearances travel in."
vimeo.com/51354092 - John Berger - Ways of Seeing Ep.1 BBC4

"Perspective makes the eye the centre of the visible world" 
vimeo.com/51354092 - John Berger - Ways of Seeing Ep.1 BBC4

"I, the machine, show you the world the way nay i can see it."
Minifesto 1923 By Dziga Vertow - The Russian Film Director 


"The ideal image of beauty is becoming more extreme and impossible than ever before." 
Jean Kilbourne -Miss Representation 

A lot of advertising is based on making people feel anxious and insecure 
Jean Kilbourne Miss Representation

Girls learn to see themselves as objects
Jean Kilbourne Miss Representation

American woman spend between 12-15 thousand dollars a year on beauty products 
Miss Representation 

97% of publishing companies are owned by Male 
Miss Representation

Woman comprise only 16% of all writers, directors, producers, cinematographers and editors
Miss Representation 

10% of writers of film are female
Miss Representation

" We replicate the world we grow up in"
Film Director - Miss Representation 

digital "touch ups" turn a model into a veritable Barbie doll
http://www.fastcocreate.com/3020948/watch-photoshop-turn-a-woman-into-a-completely-different-woman

Results revealed that women exposed to sexist ads judged their current body size as larger and revealed a larger discrepancy between their actual and ideal body sizes (preferring a thinner body) than women exposed to the nonsexist or no ad condition.              
http://psp.sagepub.com/content/25/8/1049.abstract          


Material goods are inserted in the happiest of scenes, they are constantly associated with success, power, admiration, love, ease and self-esteem. In the process of applying this basically behaviourist law of association, the true routes to these outcomes are obscured and replaced by new associations between material consumption and personal realization.
Selling Desire and Dissatisfaction: Why Advertising should be banned From Bhutanese Television Dr. Ross McDonald
 

Direct marketing influence represents an intentional blurring of the true connection between the ends of aspiration and the immaterial means by which these can be best achieved.
Selling Desire and Dissatisfaction: Why Advertising should be banned From Bhutanese Television Dr. Ross McDonald


If one gives into individualized material desire, one falls into a perpetual state of desire, an insatiable feeling of hunger or of lack.
Selling Desire and Dissatisfaction: Why Advertising should be banned From Bhutanese Television Dr. Ross McDonald
  
He believed that in order for advertising to be effective, it should appeal to three innate emotions: love, fear and rage.
John B. Watson
http://psychcentral.com/blog/archives/2011/02/15/the-psychology-of-advertising/



He believed that advertising had to accomplish four things:
  1. Attract a consumer’s attention
  2. Focus the attention onto the message
  3. Make the consumer remember the message and
  4. Cause the consumer to take the desired action (this really determined the effectiveness of an ad)

'Sure, we sometimes get a token man-ass-shot during a sex scene, but in actual screen time most sex scenes are almost completely shot at an angle zooming in on the woman’s breasts, naked arched back or orgasmic face.'
Posted By Bitch Flicks -  http://www.btchflcks.com/2013/06/the-malefemale-gaze-on-bbc-americas-first-season-of-orphan-black.html#.UntqORZgPHh  



"Harry Hollingworth" http://www.theatlantic.com/magazine/archive/1904/01/the-psychology-of-advertising/303465/



reevesall.jpg
Rosser Reeves - Reality in Advertising.
http://www.bbc.co.uk/blogs/adamcurtis/2010/08/madison_avenue.html







http://www.theatlantic.com/magazine/archive/1904/01/the-psychology-of-advertising/303465/


http://www.bbc.co.uk/blogs/adamcurtis/2010/08/madison_avenue.html