vimeo.com/51354092 - John Berger - Ways of Seeing Ep.1 BBC4
"Perspective makes the eye the centre of the visible world"
vimeo.com/51354092 - John Berger - Ways of Seeing Ep.1 BBC4
"I, the machine, show you the world the way nay i can see it."
Minifesto 1923 By Dziga Vertow - The Russian Film Director
"The ideal image of beauty is becoming more extreme and impossible than ever before."
Jean Kilbourne -Miss Representation A lot of advertising is based on making people feel anxious and insecure
Jean Kilbourne Miss Representation
Girls learn to see themselves as objects
Jean Kilbourne Miss Representation
American woman spend between 12-15 thousand dollars a year on beauty products
Miss Representation
97% of publishing companies are owned by Male
Miss Representation
Woman comprise only 16% of all writers, directors, producers, cinematographers and editors
Miss Representation
10% of writers of film are female
Miss Representation
" We replicate the world we grow up in"
Film Director - Miss Representation
digital "touch ups" turn a model into a veritable Barbie doll
http://www.fastcocreate.com/3020948/watch-photoshop-turn-a-woman-into-a-completely-different-woman
Results revealed that women exposed to sexist ads judged their current body size as larger and revealed a larger discrepancy between their actual and ideal body sizes (preferring a thinner body) than women exposed to the nonsexist or no ad condition.
http://psp.sagepub.com/content/25/8/1049.abstract
Material goods are inserted in the happiest of scenes, they are constantly associated with success, power, admiration, love, ease and self-esteem. In the process of applying this basically behaviourist law of association, the true routes to these outcomes are obscured and replaced by new associations between material consumption and personal realization.
Selling Desire and Dissatisfaction: Why Advertising should be banned From Bhutanese Television Dr. Ross McDonald
Direct marketing influence represents an intentional blurring of the true connection between the ends of aspiration and the immaterial means by which these can be best achieved.
Selling Desire and Dissatisfaction: Why Advertising should be banned From Bhutanese Television Dr. Ross McDonald
If one gives into individualized material desire, one falls into a perpetual state of desire, an insatiable feeling of hunger or of lack.
Selling Desire and Dissatisfaction: Why Advertising should be banned From Bhutanese Television Dr. Ross McDonald
He believed that in order for advertising to be effective, it should appeal to three innate emotions: love, fear and rage.
John B. Watson
http://psychcentral.com/blog/archives/2011/02/15/the-psychology-of-advertising/
He believed that advertising had to accomplish four things:
- Attract a consumer’s attention
- Focus the attention onto the message
- Make the consumer remember the message and
- Cause the consumer to take the desired action (this really determined the effectiveness of an ad)
'Sure, we sometimes get a token man-ass-shot during a sex scene, but in actual screen time most sex scenes are almost completely shot at an angle zooming in on the woman’s breasts, naked arched back or orgasmic face.'
Posted By Bitch Flicks - http://www.btchflcks.com/2013/06/the-malefemale-gaze-on-bbc-americas-first-season-of-orphan-black.html#.UntqORZgPHh
http://www.bbc.co.uk/blogs/adamcurtis/2010/08/madison_avenue.html
http://www.theatlantic.com/magazine/archive/1904/01/the-psychology-of-advertising/303465/
http://www.bbc.co.uk/blogs/adamcurtis/2010/08/madison_avenue.html
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