The film The Good, The Bad and The Ugly is typical of its western genre by iconography, narrative, representation and ideologies.
Iconography
Firstly TGTBTU contains key iconography which connotes the western genre. Examples of this can be shown in the mise en scene, as the setting is within an uninhabited desert and graveyard, which is used as a conventional setting in western genre films. Also the use of guns during a showdown, plus referring back to the mise en scene the costumes also show a key concept of ideology within western genre films, from the ponchos, cowboy boots, belts, stetson etc...
Narattive
A theory that could be applied to TGTBTU is Propp's narrative theory, which could also be applied to many other western genre films. An example of this within in the film is application of the stereotypical characters, with a good guy and a bad guy, and the good guy always winning, for example he wins the showdown.
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